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Alexandra Thursfield

Back in March, when the world came to a screeching holt and we went into lockdown, two things I leant so heavily on, living alone, were my neighbours and the ocean. It’s funny, because both of these elements were in my life previously, but when the pace and noise of ‘normal life’ were stripped away I realised just how important, how essential, they were to me. 

My neighbours are my friends now, and I get to live in a community of constant smile inducing incidental interactions; such precious little moments of connection. And as for the ocean, well isn’t that just a given? After the year we’ve had, I’ve honestly never been more grateful for having the ocean right at my feet.

Something I sometimes struggle with as a female business owner, is constantly carrying the weight of being a strong leader and being able step out of that role and soften back into a more relaxed and less turbo version of myself.

I think the ocean for me is this great recalibration. One of my favourite things on earth is swimming out behind the breaking waves and just floating. Eyes closed, my ears under water, it’s almost an indescribable feeling, the feeling of being removed from stimulation and just being supported by the water. In these moments it’s honestly like I can just come back to myself. 

Somewhere along the line I think collectively we became quite disengaged from our food. What we eat, how we fuel ourselves; so ultimately our health and how we feel, is often driven by commercial viability, so we go to the supermarket and have this huge disconnection from our food - like what’s even in half the things we’re eating? Do you ever turn the packaging over and read?

I don’t think health should be complicated, but at base level it’s definitely about understanding what’s in your food and where it’s coming from. 

Knowledge is power and I think my favourite part of what I do is empowering people to become more educated about how they’re fuelling themselves. I only eat the way I do because I feel 1000 times better for it (and tastes delicious) and why wouldn’t anyone want to create that kind of positive change in their life?

How to connect more with your food?

  • Eat real & wholefoods - that simple
  • Read the ingredients - you’ll get a nasty surprise at some of the things lurking in your food to make them shelf stable for 12 months!
  • Eating seasonally and locally. Shop your local farmers market, or grocers, and chat to them to find out whats in season. Eating seasonally/locally will taste better, save you money, reduce your carbon footprint, support your local economy and improve your health, as foods in season are way more nutrient dense.
  • Get your hands dirty and get cooking - have fun with it!

This business is by far my biggest accomplishment and it’s incredible to get to a point where I can go - yeah you know what, I’m damn proud of what me and the team have created.

It’s been a tough slog, and no doubt will continue to be a tough slog but I think purpose and passion are a force to be reckoned with. 

There’s no way I could have made it this far if I didn’t truly believe that what we’re trying to achieve isn’t going to have a really positive impact on the world.

I’m founder, recipe queen and chief hat wearer at The Daily Bar. We’re a health food company based in Byron, creating super nutritious and super delicious snacks with a strong environmental ethos at the core of the brand. Our bars can be found in hundreds of health food stores, grocers and cafes throughout Australia, and online in our The Daily Pantry, alongside some incredible other local producers and other healthy yum things. 

As a brand we want to promote a lifestyle that is a conscious as it is healthy. 

Put simply, we’re a on a mission to help people become the happiest and healthiest versions of themselves, so they’ve got the energy to change the game and be damn powerful forces for good. 


Find The Daily Bar here: