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Salt Gypsy founder, Danielle Clayton, roadtesting gear in Byron Bay

New Zealand-born, Byron Bay-based Danny Clayton is the founder of Salt Gypsy - the rad independent surfwear label that celebrates female surf athleticism, diversity and style in the lineup.

Not only does she create the most lust worthy (and practical) surfwear for stylish ladies, she is also very conscious of how this is done - all her surf wear is sourced and produced with 100% regenerated yarn, making it good for you and for the planet! 

We caught up with Danny to talk sustainability and Whittakers chocolate. We love the story around how you came to start Salt Gypsy. Could you tell us a little about this?

Three words really - ladyballs and Singapore Slings! In 2010 a chance meeting led me to quit my job at Billabong NZ, buy a one way ticket to the Maldives and the rest is history ... 2012 was my third season working as a surf guide and that year I started a blog under the name, Salt Gypsy, had a couple pairs of surf leggings made for myself as I couldn't find anything in the marketplace, and started blogging shots of me wearing the leggings in the surf. At the time, there was zero promotion of the very concept of wearing leggings in the surf. The surf legging revolution you see today was born from our blog and the business Salt Gypsy is now began from the first customisable leggings we offered at the end of the 2012 surf season. It's been one helluva rollercoaster ever since!




About The Good Seed Collective

The Good Seed Collective is a social enterprise set up to help businesses do good in a simple and effective way, while harnessing the value of that social impact for their brand.


They believe people shouldn't have to choose between buying their favourite brands and buying ethically.

When faced with this issue, friends Helen Curtis and Steph Curley looked for a simple solution. After a serendipitous discussion over mint tea in Morocco, The Good Seed Collective was created to make it easy for all businesses to do social good in a way that positively impacts their business.

They know they are not the only ones who care about making a difference, and are just a small dot in the wider community of amazing businesses, organisations and individuals who are working to make the world better. This is why The Good Seed Collective have dedicated their social media to highlighting cool businesses, individuals and ideas so that we stay inspired by the best.

Helen and Steph grew up in New Zealand by the ocean giving them a great love for the outdoors and adventure. Both are passionate about social change, and when not working on The Good Seed Collective can be found in the surf or exploring the great outdoors at home and abroad.