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Meet our favourite Californian aprés-surf label: Back Beat Co

Californian-cool is epitomised by this rad independent label created by Isadora Alvarez. From sourcing low-impact fabrics such as hemp & tencel to responsible manufacturing with domestic US and offshore production teams, the Back Beat Co. style embodies the laidback lifestyle of surf x skate culture from eras past pulling them through to today with a modern twist. 
They recently released a new knitwear range that we've been frothing on this side of the Pacific (our fav being the Organic Cotton  Wave Sweater) but check out their large range of styles in a mix of hemp x cotton blends, recycled cottons, linens and easy-wearing tencel.