"When it comes to ethical fashion, there's a lot to decipher. It's first important to understand the difference between ethical and sustainable practices." Wowsers - we are chuffed to be recognised and included as one...
We are super excited to release 3 new colours in our women's surfboard range. Roadtesting the boards with our new eco-surf wax one beautiful morning at the back beaches of Byron Bay, our mates Kirsty...
Californian-cool is epitomised by this rad independent label created by Isadora Alvarez. From sourcing low-impact fabrics such as hemp & tencel to responsible manufacturing with domestic US and offshore production...
We're longtime fans of Australian designer, Lottie Hall. She truly has a refreshingly unique sense of style and design direction, is as obsessed with the sea as much as we are...
Let us introduce you to the newest cult indie label, The Lullaby Club. Hitting our radar last summer, we immediately fell in love with their lounge sets - loose-fitting shirt & short combo made from...
It's not often a Kickstarter campaign hits the radar that lights us up and makes us hit the PLEDGE button. We've been following the Mami Wata surf crew for a long time...
Sierra Lerback and Jo Brebner take Salt Gypsy sustainable surf & swimwear for a roadtest in Noosa. Photography by Shannon Cavarocchi.
In collaboration with Alkali Fins and Filippa Edghill, the crew at Atmosea have released a 10.5" longboard fin, the Magik Log Fin. Featuring a two tone colour fin panel replicating dusky...
Steph Gilmore has teamed up with Creatures' EcoPure® Collection to release her signature traction pad using their new biodegradable foam ( “It makes me proud to see Creatures are changing...
We couldn't be more proud and stoked to share the great news our friend & advocate, Amber Jones, has teamed up with Renee Taylor to create, Salt Sisters ~ a...
We (virtually) catch up with longtime customer turned advocate of ours, Krista Jaspers, and her good friend, Lisa Tirimacco, over in Hawaii: "Hawai’i is often referred to as a “melting pot” or “racial...
A timely and beautifully produced short film by Bethany Mollenkof of the women from Textured Waves in collaboration with The Seea. You can jump to the start of the short film...
We have a new collaboration design partner to introduce to you team: Haley Bugelli (USA) of Old Sol Supply . We've worked together over the last few weeks to develop and reimagine the classic Zebra...
I remember the excitement of seeing Madeline's work for the first time a couple of years ago and then had the pleasure of working with her at our Sea Bones...
With a nod to 90s surf-era hibiscus prints, we wanted a bold black & white print that would stand out in the lineup. So we roped in New Zealand artist...
Welcoming into the SG fam is Australian surfer & photographer, Emy Dossett, who is currently creating a pretty rad lifestyle biz for herself all the way over in Mexico. We haven't met Emy in person yet...
